Kent Reliance and Demelza Partnership confirmed

SEFA Women are delighted to announce a multi-year sponsorship from Kent Reliance, in an agreement that will see the company donate the front of matchday shirt branding to the Demelza charity.

The deal will also see the Kent Reliance logo on the SEFA Women matchday shirt sleeves, training kit and coaching kit.

Kent Reliance, part of OSB Group, is a specialist lender and savings provider whose purpose is to help customers, colleagues and communities prosper, and has been operating since the 1840s. They are long-time supporters of one of Kent’s best-loved charities, Demelza, who provide end of life care and special memories to terminally ill children and their families throughout the southeast.

SEFA director Rich Radbourne said: “We are delighted that Kent Reliance have opted to renew this partnership, having previously done the same with XL@Football prior to the merge with Soccer Elite FA. It goes without saying that their support will be incredibly valuable as we embark on this first season as SEFA Women, as we look to provide an unrivalled football provision for the young female players of Kent.

“Meanwhile, it is an honour to have the Demelza branding on our shirts, everyone locally knows the remarkable work they do in the community and we are excited to help support them going forward.”

Jonathan Couch, Head of Communities Impact at OSB Group said: “The merger between XL and SEFA is a fantastic opportunity for both clubs to increase their presence and promote the women’s game further, and I’m delighted to continue our relationship with the merged club. It’s wonderful that they will continue to support the Demelza Children’s Hospice in the same way, and I’m looking forward to a successful relationship going from strength to strength.”